Your WordPress website is a crucial element for your business. However, if you’re like many marketers, you may find it challenging to utilize it effectively to generate leads and increase conversions.
Implementing a popup feature on your site is a simple and efficient method to enhance engagement and capture leads. Fortunately, this can be easily achieved by installing a plugin such as WP Popups!
In this article, we will introduce you to the WP Popups plugin, highlight its benefits, and explore some of the features of WP Popups Pro and how they can benefit you. Let’s dive in!
Understanding WP Popups
WP Popups is a plugin for WordPress that allows you to swiftly and effortlessly create popups on your site. With over 70,000 active sites, it is among the most popular popup plugins available for WordPress websites.
This popup creator features an intuitive interface and template builder that enables you to design visually appealing popups with just a few clicks. No coding skills are required, making it suitable for beginners or individuals with limited technical knowledge.
The WP Popups Lite version can be downloaded for free from the WordPress Plugin Directory and has recently been reviewed on WP Mayor. This version of the plugin is feature-packed and allows you to perform all the necessary tasks for creating and customizing popups on your WordPress site.
Some of the features include:
- Five popup locations
- Popup trigger settings based on time and scrolling
- Customization options for display and appearance
- Social network shortcodes
There are numerous ways to incorporate popups on your website, from Calls To Action (CTAs) and contact forms to important announcements and cookie notices. WP Popups can assist you in achieving all of these and more.
WP Popups Pro Features
While the free version of WP Popups offers many valuable features, the Pro version provides even more enhancements. If you are seeking an extensive range of premium features, including additional triggers, locations, and addons, upgrading to the Pro version is definitely worth considering. Here are four significant features of WP Popups Pro:
1. User-Friendly Template Builder
One of the standout features of the WP Popups Pro plugin is the inclusion of pre-designed popup templates for your use. This is particularly advantageous if you are new to working with popups and lack experience in designing or creating them. These attractive templates can save you a significant amount of time during the creation process.
Available templates include:
- CTA
- Coupon
- Blank
- Postal
However, if you prefer to create your own templates, the template builder offers an intuitive visual editor that allows you to generate popup templates from scratch.
2. A/B Testing and Analytics Addons
When adding popups to your WordPress site, you may need to experiment with different versions to optimize performance. A/B testing enables you to create multiple versions of popups, analyze their effectiveness, and choose the most successful ones.
The WP Popups Pro plugin simplifies this process with the A/B testing addon:
After creating your first popup, you can initiate a new A/B test by navigating to WP Popups > All Popups. The A/B test link will be available below the popup title.
In addition to A/B testing, the premium plugin also includes analytics functionality. You can track conversions and impressions generated by each popup. Furthermore, you can integrate the plugin with Google Analytics to gain valuable insights into the success of your marketing campaigns.
3. Comprehensive Display Rules
Controlling how and when visitors see your popups is crucial. WP Popups Pro equips you with extensive control over the display rules.
With over 30 detailed display rules, you can configure popup triggers based on various criteria, offering more flexibility in targeting strategies.
The plugin provides a wide range of predefined display rules that can be combined and customized to create highly targeted popups for your WordPress site. These rules allow you to specify which visitors see your popups and where on the site they appear.
Upon activating the plugin, you gain access to more than 30 different display rules. These rules enable you to create tailored targeting based on:
- WordPress content
- Users
- Devices
- Popup actions
These rules include both positive and negative conditions. For instance, you can target users on specific devices while excluding certain categories of posts from displaying the popup.
4. Integration with Email Marketing
Utilizing popups as lead capture tools on WordPress sites is a common and effective tactic. If you plan to use popups to grow your email subscriber list, integrating them with email marketing services is essential.
WP Popups Pro offers email marketing integration, allowing you to connect with most major email marketing services such as Mailchimp, Active Campaign, and Constant Contact.
By linking your popups to your email marketing service, you create a streamlined path for visitors to access your subscriber form. This facilitates subscriber growth, enhances engagement, and boosts conversions.
Conclusion
Incorporating popups into your WordPress site is an effective strategy for increasing engagement, driving conversions, and achieving various marketing objectives. While there are free plugins available, upgrading to a premium option like WP Popups Pro can help you maximize the potential of your popups.
In this article, we highlighted four key features of the WP Popups Pro plugin that make it a powerful choice for WordPress users:
If you have any queries regarding WP Popups Pro, feel free to ask in the comment section below!