Best practices and standards in User Experience (UX) are evolving rapidly. The traditional waterfall model failed to consider user needs adequately and has since been abandoned.
With users becoming more tech-savvy, they quickly lose interest in websites that offer a poor UX. This leaves very little time to engage them effectively to promote products or services.
Identifying the mistakes you might unknowingly make is crucial. Here are 5 key UX issues to steer clear of in 2021 to enhance visitor attraction and engagement:
Key Mistakes to Avoid for Improved User Experience
UX Mistake #1 – Opting for Diversity Over Consistency
Consistency is paramount in design. Maintain a uniform color scheme and font style throughout your website, including on social media platforms.
Use a limited number of fonts and sizes for better readability. Avoid unnecessary font weights that do not contribute to UX and can impact page loading speeds. Adequate line height and white space utilization enhance readability and aesthetics.
UX Mistake #2 – Prioritizing Speed at the Expense of UX
While fast loading times are essential, a great UX is what keeps users engaged on a website. A clutter-free and visually appealing design like BeCompany can significantly increase user satisfaction and retention.
Address UX issues before focusing solely on speed optimizations to ensure a balanced approach. Alternatively, consider using pre-optimized websites like BeBirthday to kickstart your project.
UX Mistake #3: Neglecting Industry-Specific Standards
In 2021, customizing websites based on customer expectations and data is crucial, rather than adhering to universal structures. Industry-specific research should guide design decisions to meet user needs effectively.
Pre-built designs like BeApp3 cater to specific industry standards for optimal UX. Designs suitable for one niche may not work well for others, emphasizing the importance of tailored approaches like BeLawyer.
UX Mistake #4 – Prioritizing Incorrect Elements
Research indicates how users scan websites and prioritize elements. Establishing a user-centric design approach by focusing on elements like the logo, navigation menu, and search box can enhance user experience. Emulate successful designs like BePersonalTrainer and BeBistro through thoughtful prioritization.
Consider user goals and behaviors to align design elements effectively, ensuring a seamless user journey towards their objectives.
UX Mistake #5 – Juggling Multiple Goals
Simplicity is key in website design when addressing user goals. Streamline the user journey by aligning design elements with the primary goal. Designs like BeSnowpark and BeEBook demonstrate effective single-goal focus with clear user pathways.
Facilitate user decision-making by creating a linear user flow with prominent calls-to-action for goal achievement.
Be Theme’s Integration
Simplify your design process and enhance user experience with Be Theme’s pre-built websites that stay updated with the latest trends. With a vast library of designs across various industries, such as the BeWebDeveloper example, meeting user expectations and navigation preferences becomes effortless.
Conclusion
Follow these guidelines to ensure optimal user experience in your WordPress websites:
- Maintain consistency in design elements
- Prioritize UX over speed optimization
- Customize designs to align with industry standards
- Focus on key elements for user engagement
- Design with a singular goal for user clarity
- Utilize pre-built websites for streamlined UX design
Stay ahead in 2021 by adhering to these principles, whether creating a one-page or corporate website.