WordPress themes offer simple and efficient ways to construct landing pages for various purposes. Some themes are user-friendly enough to enable individuals, irrespective of their coding expertise, to create their own landing pages.
For busy entrepreneurs who may lack the time to learn how to build a landing page from scratch or cannot afford to hire a developer, using WordPress themes for landing pages can be a time and cost-effective solution. These themes can also aid professional developers in crafting landing pages for clients efficiently.
What is the Purpose of Landing Pages?
Due to technological advancements, advertising and customer outreach have largely transitioned to the online realm. Traditional methods like TV commercials, print ads, and radio have been overshadowed by social media, blogging, and online advertising, empowering marketers to engage with consumers more directly than ever before.
Instead of broadcasting to a disinterested audience, marketers can now target potential customers who are more likely to be interested in their offerings. To encourage action, landing pages are used to persuade these customers to make a purchase or generate their interest.
What Role Do Landing Pages Play?
In essence, landing pages prompt potential customers to take action through a “call to action.” The nature of the call to action varies depending on what is being promoted. For instance, a product promotion should lead to a purchase, while an email list promotion should encourage subscriptions, and an event promotion should drive sign-ups or bookings.
What Elements Should Landing Pages Include?
Landing pages primarily need two key components:
- Information about the promotion
- A clear call to action
For higher conversion rates, product information should follow a feature/benefit format, where features are highlighted only if they provide significant benefits to the consumer. Less impactful features should be placed towards the bottom of the page where users are less likely to scroll.
Furthermore, calls to action should be prominently displayed at least twice on landing pages, once at the top and again at the bottom, encouraging action from users who may not scroll to the bottom of the page.
20 Best WordPress Themes for Landing Pages
Effective landing pages require not only quality copywriting but also well-designed layouts with appealing styles. The following list presents the 20 best WordPress themes for building landing pages.
1. Riven
Riven is a versatile landing page theme suitable for showcasing apps, video games, services, and physical products. It offers pre-designed styles, multiple layout types, and various demos.
Details | Get Hosting
2. Startos
Startos is a multipurpose landing page theme with demos for mobile apps, online services, and creative studios. It features light and dark skins to cater to different preferences.
Details | Get Hosting
3. GEO
GEO is a specialized landing page theme tailored for mobile apps, offering different homepage layouts in dark and light skins, 16 homepage variations, 2 header styles, and 4 slider styles.
Details | Get Hosting